When you use best practices to understand your audience, set the right goals, engage with users, create content, and leverage ad targeting, you can take your small business social media marketing to the next level. By taking things one step at a time, you’ll be better prepared to launch a social media campaign and connect with potential customers that you haven’t reached yet!

Do you want users to spend time on your site and stick around long enough to convert? If so, it’s essential that your content is easy to navigate. If finding information is difficult, users will likely become frustrated and leave, in search of a site that provides a better user experience.

If you’re a webmaster or a website owner, this article is for you: These 10 tips can help you to build better and more successful websites. We suggest to hire a web developer if you can’t write the HTML source code. Even if you’re able to create a website on your own, it’s often to separate the technical stuff from the marketing part.

You’ve probably heard the term “black hat SEO” before. But what does it mean?

Black hat SEO refers to using certain practices to increase a website’s or web pages rank in search results through means that violate the search engine’s terms of service.

The need for a website to be mobile-friendly is undeniable. Mobile has already overtaken desktop in the number of users, and Google has made no bones about the fact that it awards brownie points for sites that are mobile friendly.

Your website is the heart of your online presence. You need to invest in web design so you can attract more qualified leads and keep them engaged on your site. If you don’t have experience designing a website, you will want to work with a professional web design company to design your site.